Investment Banks use multimedia to engage with their prospects and position themselves as thought leaders to win new business. They use video to provide qualitative context to the data they share on analysis - through interviews, virtual roadshows, thought leadership presentations, digital tombstones, industry updates and promotion of their league table rankings.
Sell-side analysts use multimedia to highlight their expertise and build stronger relationships with the buy-side community. They use video to promote their research or walk the viewer through complex charts and graphs. Sell-side firms can also use video to stream live comments from their own analysts alongside their conference- allowing their clients to hear them first.
Sales and trading professionals use multimedia to build more personal relationships with their clients. They deliver trade ideas through video, allowing them to add context that can't be delivered via email or phone.
Asset Managers use video to deliver personalized client communications, performance updates, insight into their investment outlook and strategy, information on their funds and financial products, market education and thought leadership content. Video enables them to provide increased transparency to their inventors, and promote their funds and attract new investors.
Wealth Managers use video to inform and educate their own advisors internally through daily market updates, strategic product launches and continuing education. They also use Reuters Insider to distribute videos externally to promote new product offerings, global CEO townhalls, thought leadership pieces and product overviews.
Independent Research Firms use video to differentiate their services from the competition and showcase their popular analysts to the buy-side community. They use video to and build the brand of rising stars, and to provide color to their research.
Media firms upload their existing multimedia content and distribute on Reuters Insider to attract a large and highly targeted audience.
Corporations use video to raise awareness of their company and communicate key milestones to financial professionals worldwide, including: new product launches, product strategy announcements, media outreach, corporate messaging, performance updates, digital brochures, employee engagement, investor communications, analyst meetings, conference presentations and training programs.
Win new business. Reach market professionals around the globe with your own channel on Reuters Insider.
Demonstrate your expertise. Share market commentary, weekly wrap-ups or trade ideas through multimedia programming.
Influence a targeted audience. Ensure your content is viewed by a relevant audience. Users choose the type of content to follow.
Drive traffic to your site. Promote materials such as research reports, trading portals or event schedules on your channel.
Raise your profile. Increase the visibility of your organization or an individual through a branded channel.
Measure results. Track your viewing audience and quantify the impact of your research, analysis and ideas.
Generate leads. Convert requests to view your content into sales opportunities.
Manage access. Choose who can watch your content using custom permissioning options.
Produce from your desk. Produce videos right from your desktop with just a webcam, using the Reuters Insider Desktop studio. Brand your content with custom lower thirds, and integrate images, slides and documents directly into your video.